Sep 15, 2016 digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Approaching the topic from a managerial, technological as well as endconsumer perspective, it acts as a reference book and educational resource in the field. Pdf this paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Many of the entertainment examples, for instance, have to do with video, virtual reality and the internet connecting and providing an altogether new experience. The easiest way to think about media convergence is as a technological phenomenon whereby the digitisation of content and its distribution have given audiences the ability to access content on multiple platforms or devices. The convergence of media productstechnology means that, in theory, we do not have to leave our homes as almost everything can be achieved at the touch of a button. Need of media convergence technologically rich societies have entered the digital age media industries are grappling with new opportunities and threats afforded by what is called convergence. Convergence is reshaping the landscape of journalism in a variety of ways for, as pavlik puts it, newsroom structures, journalistic practices and news content are all evolving. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Might have gotten a fourth star if this was one of the first books on the subject i read.
Internet, television, smart phones, tablets, 3g 4g, applications, gaming, what next. His first book, uprising exploring movement marketing has been published by mcgraw hill. Digital transformation in journalism and news media. Media convergence media technology and culture change.
Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and. Media convergence is more than simply a technological shift. Convergence generally means coming together, while divergence generally means moving apart. Media convergence definition in the cambridge english.
The term technological convergence is often defined in a very generalized and simplified terms as a process by which telecommunications, information technology and the media, sectors that originally operated largely independent of one another, are growing together. Today is the age of convergence and digitization of all other forms of media into one most powerful of all other forms. By logging in, you agree to the terms and conditions. In this paper we analyze the consequences of digital convergence on strategic management and its underlying assumptions. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Implications of convergence introduction to media studies. Bernd kaluza, thorsten blecker, christian bischof university of klagenfurt, college of business administration, department of. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy.
The benefits and challenges of converged journalism in the. Convergence theory definition, discussion and examples. Convergence definition of convergence by the free dictionary. Portable cheap quick easier to access reliable more information varity choice 15. Media convergence is important because in todays technologically advanced world, different forms of technology continue.
Conflict and the role of the media 5 part one part one conflict, the modern world and the media conflict is one of the defining features of the modern world. Pavlik convergence, which, in broadcasting, is the combining of all types of media. Introduction matthew freeman college of liberal arts, bath spa university, bath, united kingdom abstract media convergence has been mapped from a variety of perspectives, with scholars tracing the impact of digital convergence, for example, on everything from texts to consumption. Convergence management consultants works collaboratively with clients to clarify, inform and solve important strategic and marketplace issues.
The convergence of six sigma and process management. Convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Knowing the \correct notion of convergence leads to positive results in the theory as well as the avoidance of negative results. Pdf media convergence and human resources management in. Technological convergence is a theory which refers to the tendency for technologies that were. Explore our new ebook, the convergence of securities finance and collateral management, to find out exactly how you can bring securities finance and collateral management together and why the leading firms are already heading in that direction. This concept can be explained more clearly using the example of television industry and its development over the years.
In the world of finance and trading, convergence and divergence are terms used to describe the. The masters programme teaches key skills in the fields of media and communication, management, marketing, and technology. Image via wikipedia scott goodson is the founder of strawberryfrog. Grant and wilkinson, 2009 the combination of new media and old media within a single piece of media work the coming together of different media productstechnology. Technological convergence has raised a number of issues of adjustment to the new environment by telecom operators, service providers, policymakers, regulators, and users. Additionally, we introduce a hybrid strategy which considers possible implications of digital convergence.
Implications of digital convergence on strategic management authors. Sep 12, 2019 media convergence question on quora what is it. The second type of convergence is known as company convergence which facilitates the creation of alliances, temporary unions, fusions, takeovers or new companies. Technological convergence has both a technical and a functional side. Full text pdf online journal of communication and media. Media convergence, diversity, and democracy by neil shister introduction the complexity of democracy is both its defect and its virtue. The programme focuses on the fields of technical, media, contentrelated and crossindustry convergence. Convergence is the global network for blended finance. Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. All these social media platforms have high security protection and privacy. Media people tend to get very excited about convergence, because it holds so much promise. The media convergence handbook sheds new light on the complexity of media convergence and the related business challenge.
Oct 08, 2015 advantages of convergence the growth in technology joined with media convergence. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. On the other hand, it can be argued that this type of ownership can improve the value of the service, the flexibility of topics, and create more general awareness conducted at news 8, a cable news station in austin. We specialize in assignments focused on customer relationships, new products, entering new markets and winning in existing markets. This form of communication will bring development in each and every sphere today and may be in the future to come. Media convergence meaning in the cambridge english dictionary. It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Media management, media convergence and globalization media business and innovation friedrichsen, mike, kamalipour, yahya on. The third section discusses the implications of an accelerated convergence of gis and social media for giscience research in the near future. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. Media technological convergence is the tendency that as technology changes. Media convergence, new media, technology transfer, diffusion of. Currently, tremendous progress has been made in the allip model. The textbook defines media convergence as the coming together of computing, telecommunications, and media in a digital environment mcintosh and pavlik 7.
Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to enlarge public dialogues about popular culture and contemporary life. The melding together of different media, incorporating. Multifactor analysis allows the identification of different models of convergence as well as the identification of key factors and core questions to be considered when planning or evaluating convergence strategies. The convergence of securities finance and collateral. Since the end of the cold war there have been countless conflicts that have involved the deaths of millions of people and the suffering and displacement of millions more. Your print orders will be fulfilled, even in these challenging times. Media convergence and deconvergence sergio sparviero. Media and convergence management sandra diehl springer.
Media convergence is what makes humans dependent on media. End devices such as smartphones and tablets take centre stage in technical or media convergence. Funding and management in the media convergence era. There have been some times where privacy laws have been violated but there was a sense of confusion pavlik 28. Nowadays, media companies cannot avoid the demand of media convergence. As an idealized conception, democracy promotes equitable social order through the counterplay of interests while the rule of law protects individual citizens from the arbitrariness of the state.
Jan 03, 2012 a well written introduction to media convergence. Convergence has gained an enormous amount of attention in media studies within the last several years. The convergence of information and communication technologies networks. This books main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media. Convergence refers to a process, but not an endpoint. Implications of digital convergence on strategic management. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. It takes completely separate ideas and smashes them together, so that were left with one big idea. Media companies needs to make adjustments in human resources management hrm, in order to gain success in media convergence. Media and convergence management request pdf researchgate. The first step many enterprises take toward convergence is combining it and physical security under the direction of a single strategic leader, sometimes referred to as the corporate security officer cso.
New media defined new media cannot be defined on black and white or compartmentalize in a very small domain. The media and convergence management programme at the university of klagenfurt focuses on the fields of technical, media, contentrelated and crossindustry convergence. Our global membership includes public, private, and philanthropic investors as well as sponsors of transactions and funds. Many of the previous examples of convergence mentioned have come about because of technology convergence.
Digital media convergence enables news to be delivered quickly to the public. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. May 17, 2019 media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Media convergence transforms established industries, services. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Thanks to the proliferation of channels and the portability of new comput.
The masters programme teaches key skills in the fields of media and communication, management, marketing, and. Media management, media convergence and globalization media business and innovation. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. The convergence of digital media has led to confusion over privacy laws, with both individual people and companies. But for some companies, privacy laws can be an issue. This books main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. Digital media convergence has changed the game plan for journalists and reporters, advertisers and broadcasters. A few scholars have addressed the nexus of management, empire, labour and. On future networks, the majority of traffic will be video, which will increase the volume of data traffic dramatically. The convergence of information and communication momentum. Master media and convergence management university of. Request pdf media and convergence management convergence has gained an enormous amount of attention in media studies within the last several years. In the relentless evolution of technology and markets, many industries are in the midst of, or are approaching, major reconfigurations of their fundamental architectures and the way companies capture value.
The theory of media convergence posits that new technologies bring together different mediums and consequently redefine the media environment. But as it stands for me it didnt have very many ideas or views that i havent read about before. Most theorists agree that in general terms convergence means coming together of two or more things, however a variety of different arguments have been put forward in an attempt to define what exactly. Paid owned earned and shared media source pear analytics also see below while we have split these different kinds of media in the past and its often still done, there is a convergence. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ. Convergence has gained an enormous amount of attention in media studies within. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. Media convergence is the joining, or converging, of distinct technologies into one.
Masters degree media and convergence management living and studying in klagenfurt klagenfurt, the capital of austrias southernmost province carinthia, is a city worth experiencing. We generate blended finance data, intelligence, and deal flow to increase private sector investment in developing countries. Understanding the consequences of media convergence abc. Digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It is a lively, yet very safe surrounding with a mediterranean flair, home to approximately 100,000 inhabitants.